Your dreams are finally coming true, as a big tycoon, you have both the resources and the money to create your dream town. As you are still starting out, your personal assistant will be helping you all the way to success. Your job is to find what peaks the local populace and build shops that jive with their own interests. Knowing what people wants are important in this case because unless the people wants to go there, they will not be buying from any of your shops. Invest smart by paying less and earning more in this fun simulation game of Shop Empire 2 and create the ideal city by building shops all over town.